Ria Nicholls
Job Title: Office Administrator
Company: Hexis Training
Department:
Sales & Marketing
Stage Involvement:
Planning
Education:
Other
Main Skills:
Digital Marketing, SEO, Data Analysis, Google Analytics 4, Google Ads, B2B/B2C Marketing, Strategy Development, Brand Management, Customer Engagement, Communication, Organisational Skills
My Journey:
With over a decade of experience in marketing, I specialize in brand management and digital marketing within B2C and B2B sectors. Currently focused on the Renewable Energy sector, I develop innovative strategies that enhance brand visibility and engagement. My recent accomplishments include BCS Level 3 certifications in Marketing Principles and Digital Marketing Business Principles, along with Google Analytics 4 and Google Ads certifications. I have strong expertise in search engine optimization and data analysis, allowing me to drive impactful marketing initiatives with measurable results.
Working Environment:
I split my time between working remotely, the Hexis training centre at East Coast College in Lowestoft, and the Stowen Group head office in Great Yarmouth. I collaborate with instructors, administrative staff, and the business development team. My role involves managing bookings, enquiries, and certifications, while also focusing on marketing strategies, SEO audits, and campaign analysis. I enjoy the blend of administrative and creative tasks, contributing to brand growth and continuous improvement. The variety and flexibility in my work keep it exciting and fulfilling.
Duties:
In addition to managing the administrative tasks at Hexis, such as processing bookings, handling enquiries, and issuing certifications, I focus on marketing strategy. I regularly review and develop new ideas to boost brand visibility and engagement. I conduct SEO audits and implement optimization strategies to improve website rankings and organic traffic. I also analyze campaign performance using Google Analytics to track success and identify improvements. Additionally, I upload course availability to the website to ensure accurate listings.